All measurements are in decibels. While the decibel as a way of measuring intensity of noise is a complex term, it can be very easily demonstrated. There is an excellent webpage with flash animations presenting you noises decreasing by 3 or 1 or 0,3 decibels. Try it. This will allow you to see the differences between compared cars. It’s essential to realize that decibel is a logarithmic measure which means that relatively large changes in noise level result in little changes in decibels measured.
Then look at this chart to see what's what in terms of noises around us.
The list of cars has been ordered by the noise measured inside the car at 70 mpg (~112,5 km/h). If results were equal, a noise at full throttle was considered - the lower, the better. Source is Edmunds InsideLine full or comparison tests. To put V8 diesels in perspective, two additional cars: Audi A8 4.2 TDI and BMW 745d were measured by Auto Motor und Sport at 100 and 130 km/h. Measurements were then interpolated and floored (rounded down to the nearest integer).
The upper part of the list almost certainly contains the quietest cars on the market today. The lower may not be as representative. Some cars absent here may land somewhere between the ones measured and placed there.
A clear conclusion is that while the top is occupied by very expensive vehicles, it is by no means a necessity to spend a lot of money to get a really silent car.
In case of some cars like BMW 335i and Toyota Prius, more than one measurement was available. Lower results were picked in such cases as one can assume that readings in noise level measurement procedure can much easier be overstated (due to presence of additional noise sources like something outside the moving vehicle during the test) than understated. It's nearly impossible to unintentionally make test noise readings lower in a vehicle cruising at a given speed.
Format is: the rank, the car and noise level in decibels
at 70 mph (~112,5 km/h)
at full throttle
when idling
Late entries - after tidying up the post I realized Volvo XC90 wasn’t enrolled. So quick check places it as follows: the 2003 2.5 turbo is out of business with its 75 dB, the 2005 with Yamaha V8 (68 dB) is placed between Jaguar XF Supercharged and VW Passat 2.0 turbo and the 2007 V8 Sport performs very well and with it 64 dB and 84 dB (cruising and full throttle) lands somewhere after the BMW 745d.
References
2009 Acura TSX
2007 Acura RDX turbo
2005 Acura RL
Audi Q7 4.2
2009 Audi A4 3.2
Audi A8 W12 L
2006 Audi A6 4.2 Quattro S-Line
Audi S5
2007 Bentley Continental GT, 2007 Mercedes-Benz CL600
2003 Bentley Arnage R
Bentley Continental Flying Spur
2007 BMW X5 4.8i
2007 BMW X3, 2008 Land Rover LR2
BMW 335i Coupe
BMW 750i
2008 BMW 535i
2006 BMW 550i
2007 Jaguar XK 2006 BMW 650i
2007 BMW M6 2007 Mercedes-Benz SL65 AMG
2005 Cadillac STS
2007 Cadillac Escalade
2009 Hyundai Genesis V8
2009 Hyundai Genesis V6
2004 Infiniti QX56
2007 Infiniti G35 Sport, 2007 BMW 335i, 2008 Cadillac CTS, 2008 Lexus IS 350, 2008 Mercedes-Benz C350 Sport
2005 Jaguar Super V8
2009 Jaguar XF Supercharged
2006 Land Rover Range Rover Sport Supercharged
2006 Land Rover Range Rover Supercharged
2005 Land Rover LR3
Lexus LS 600h L
Lexus LS 460
Lexus GS 450h
Lexus GS 350
2007 Lexus ES 350
2007 Lincoln Navigator L 4WD
2007 Lincoln MKX
2007 Lincoln MKZ
2009 Lincoln MKS AWD
2006 Porsche Cayenne Turbo S
Rolls Royce Phantom
2008 Mercedes-Benz GL320 CDI
2006 Mercedes-Benz ML350
Mercedes-Benz S550
Mercedes-Benz E320 CDI Bluetec
Mercedes-Benz GL450
2009 Mazda 6, 2009 Mazda 6, 2008 Nissan Altima 3.5 SE
2008 Toyota Highlander Hybrid
2008 Toyota Camry Hybrid, 2008 Toyota Prius II
2009 Volkswagen Jetta TDI
2006 Volkswagen Passat 2.0T
2007 Volkswagen Passat Wagon 3.6 4Motion
Volkswagen Touareg 2 V8
Volkswagen Phaeton W12
2007 Volvo S80 V8 AWD
2007 Volvo XC90 V8 Sport
2005 Volvo XC90 V8
2003 Volvo XC90 2.5T